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Design
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Design, Research... Innovation |
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Design is a strategic weapon in business. Having made
this assertion, however,
we still need to know its
implications. What are
we talking about when
we use the word
“design”? And what is its
role in the innovation
process? Designers and
engineers are both
involved in research, but
they approach it from
different angles. Today,
a company like SNCF
has a critical need for
this kind of dual vision.
Value creation is moving
upstream from
production. The
engineer-designer duo is
emblematic of this shift,
and the concept train,
a four-year-old SNCF
initiative that is yielding
its first results, is an
illustration of it.
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